Operations starts with the biggest leak, the evidence tier behind it, and the route that owns the next action.
AI referrals are 2.53% of sessions, roughly flat vs prior 30-day window (+0.0pp), driven primarily by credit-cards and savings. 6 desks are currently under-yielding vs crawl load.
| Channel | Share | WoW | Trend |
|---|---|---|---|
| AI | 2.5% | → 0.0 |
| Section | Crawls | Sessions | Ratio | Gap |
|---|
| Search | 58.2% | → 0.0 |
| Direct | 21.6% | → 0.0 |
| Social | 12.7% | → 0.0 |
| mortgages | 11.1K | 31 | 0.00× | |
| investing | 10.2K | 39 | 0.00× | |
| personal-loans | 11.1K | 53 | 0.00× | |
| insurance | 10.5K | 51 | 0.00× | |
| savings | 10.2K | 53 | 0.01× | |
| credit-cards | 11.2K | 103 | 0.01× |